Compare the Features and Benefits of Hilton Honors American Express Aspire Card and
Southwest Rapid Rewards® Plus Credit Card

I’ve long said at MilesTalk that I think the Hilton Aspire is the best hotel credit card on the market.

Setting aside the welcome bonus, here are your yearly benefits:

Hilton Resort Credits – $400: If you stay at Hilton resorts twice annually (although it must be one time January to June and one time July to December, this is as good as cash.

Airline credits – $200 ($50 per calendar quarter): Easy to use if you fly once per quarter

Hilton Honors Diamond status – $950: This could technically be worth a couple thousand if you stay frequently at Hilton properties (and a certain site I won’t name would say it’s worth over $3,000), but that would also likely mean you don’t need this card to earn it, since you’d earn it from nights stayed.

Even if you only stay 10 nights a year, the free breakfast or daily food credits and lounge access for two would be conservatively worth ~$70 a day. Room upgrades are never guaranteed, but they are frequent in my experience. Let’s call those ~$25 a stay even though that’s very light as a value given that some upgrades are likely to be suites.  If you stay 10 nights a year, Diamond status is worth $950 using the calculations above.

Annual Free Night Certificates – $500: Valid any night of the week and good at any Hilton properties in the Hilton portfolio. with no points limit. It’s not going to be hard to pick and choose where to use that for maximum value and at any Conrad or Waldorf-Astoria at a busy time, $500 is easy. I recently redeemed my own for the Waldorf Astoria Pedregal in Cabo for a $1,500 night room!

I won’t value the potential free second or third Free Night Awards since those do require $30,000 and $60,000 in spend.

I also won’t value the $209 CLEAR+ credit as that is available on so many other Amex cards. I also am not adding the $100 property credit which requires a cash booking of 2 nights or more at a Waldorf Astoria or Conrad as that is an extremely niche benefit.

Total Tangible Benefits from your $550 in annual spend? $2,070

I mean, that is NUTS. And I hope you can tell that if anything I tried to assign lower values to perks than they are probably worth! If anything, I undervalued them. The only thing is that you obviously need to stay at Hilton hotels or resorts a handful of times a year to enjoy the benefits. And really, if you don’t, then you likely don’t need a Hilton credit card.

Rates and Fees for the Hilton Honors Aspire® Credit Card

The Southwest Plus Card charges the lowest annual fee of any Southwest credit card, making it a tempting option for travelers that enjoy flying Southwest.

In exchange for the modest $99 annual fee, cardholders will get 25% back on inflight purchases on Southwest Airlines, plus get 3,000 bonus points each card anniversary as well as free checked bags for the cardholder and up to 8 additional passengers in the same reservation who can check their first bag at no additional cost.

For a family of 4 this would be a savings of up to $280 roundtrip ($35 per bag per trip).

Cardholders earn 2 Southwest points per dollar spent in spending categories including Southwest purchases (including inflight purchases) as well as 2 points for every $1 you spend at gas stations and grocery stores on the first $5,000 in combined purchases per anniversary year.

Points earned count toward earning the Southwest Companion Pass. However, Southwest Plus Credit cardholders won’t get Tier Qualifying Points toward earning A-List Status. If you want to earn Tier Qualifying Points, you’ll need to get the Southwest Priority or Premier Credit Card instead.

There are no longer any foreign transaction fees on this card.

Frequent Southwest flyers should consider the Southwest Priority Credit Card instead. Although it charges the highest annual fee of any Southwest credit card, the card offers 2,500 tier qualifying points (TQPs) toward A-List status for every $5,000 spent in purchases annually, 4 points for every $1 you spend on Southwest Airlines^®purchases, and a 7,500-point anniversary bonus. That card also gives you a complimentary Preferred seat at booking, when available, and unlimited upgrades to an Extra Legroom seat within 48 hours prior to departure, at no additional charge, when available.

Lastly, this card is great for getting a large piece of the to a Southwest Companion Pass with the bonus offer, since the points earned from the signup bonus count. Read our guide on earning a Southwest Companion Pass for up to two years via new account bonuses.