Compare the Features and Benefits of Hilton Honors American Express Aspire Card and
Southwest Rapid Rewards® Priority Credit Card

I’ve long said at MilesTalk that I think the Hilton Aspire is the best hotel credit card on the market.

Setting aside the welcome bonus, here are your yearly benefits:

Hilton Resort Credits – $400: If you stay at Hilton resorts twice annually (although it must be one time January to June and one time July to December, this is as good as cash.

Airline credits – $200 ($50 per calendar quarter): Easy to use if you fly once per quarter

Hilton Honors Diamond status – $950: This could technically be worth a couple thousand if you stay frequently at Hilton properties (and a certain site I won’t name would say it’s worth over $3,000), but that would also likely mean you don’t need this card to earn it, since you’d earn it from nights stayed.

Even if you only stay 10 nights a year, the free breakfast or daily food credits and lounge access for two would be conservatively worth ~$70 a day. Room upgrades are never guaranteed, but they are frequent in my experience. Let’s call those ~$25 a stay even though that’s very light as a value given that some upgrades are likely to be suites.  If you stay 10 nights a year, Diamond status is worth $950 using the calculations above.

Annual Free Night Certificates – $500: Valid any night of the week and good at any Hilton properties in the Hilton portfolio. with no points limit. It’s not going to be hard to pick and choose where to use that for maximum value and at any Conrad or Waldorf-Astoria at a busy time, $500 is easy. I recently redeemed my own for the Waldorf Astoria Pedregal in Cabo for a $1,500 night room!

I won’t value the potential free second or third Free Night Awards since those do require $30,000 and $60,000 in spend.

I also won’t value the $209 CLEAR+ credit as that is available on so many other Amex cards. I also am not adding the $100 property credit which requires a cash booking of 2 nights or more at a Waldorf Astoria or Conrad as that is an extremely niche benefit.

Total Tangible Benefits from your $550 in annual spend? $2,070

I mean, that is NUTS. And I hope you can tell that if anything I tried to assign lower values to perks than they are probably worth! If anything, I undervalued them. The only thing is that you obviously need to stay at Hilton hotels or resorts a handful of times a year to enjoy the benefits. And really, if you don’t, then you likely don’t need a Hilton credit card.

Rates and Fees for the Hilton Honors Aspire® Credit Card

Although the Southwest Priority Card charges the highest annual fee of any of the personal Southwest credit cards, we argue that it should be the go-to card for frequent Southwest flyers. That’s because the perks of this Southwest credit card easily justify the $229 annual fee.

Cardholders get access to boarding with group 5, preferred seats, when available, at booking and access to extra legroom seats, when available, for themselves and up to 8 travel companions on the same reservation 48 hours before the flight.

The card also offers the 1st checked bag free for the cardholder and up to 8 companions, 7,500 bonus points every cardmember anniversary (worth about $94), and 25% back on inflight purchases.

If you fly Southwest just a couple of times per year, these perks should easily save more than the $229 annual fee.

In addition to the sign-up bonus, cardholders earn 4x points on Southwest purchases. In addition, cardholders also earn 2x points on at gas stations and on dining. All other purchases earn 1x points.

All points earned count toward earning the Southwest Companion Pass. Plus, cardholders will earn 2,500 Tier Qualifying Points toward A-List and A-List Preferred Status for every $5,000 spent per year and there is no limit on the amount of TQPs you can earn. And you don’t need to worry about foreign transaction fees with the Southwest Priority Card.

The only downside to Southwest Airlines credit cards is that Rapid Rewards points are only valuable for flying Southwest. If you want to earn flexible points, consider a credit card that earns Chase Ultimate Rewards points, such as the Chase Sapphire Preferred® Card. Chase Ultimate Rewards points transfer to the Southwest Rapid Rewards program, so you’ll still be able to top off your Rapid Rewards account when you need points for your next redemption, but you can also transfer them to any of Chase’s other airline or hotel transfer partners.

Lastly, this card is great for getting a good chunk of the way to a Southwest Companion Pass with the bonus offer. Read our guide on earning a Southwest Companion Pass for up to two years via new account bonuses.