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Get 30% bonus Southwest Rapid Rewards points when you transfer Ultimate Rewards points between 12:00 AM ET on May 15, 2026 and 11:59 PM ET on June 5, 2026.
Since we started tracking transfer bonuses, we’ve only seen two transfer bonuses to Southwest Rapid Rewards. Chase, just this last November at 25%, and Bilt in May 2025 (up to 100%). There was also one from Chase during COVID before this site started tracking.
Does that make this a great deal? Well, no, not really for most; maybe for some… Generally I peg a Rapid Rewards point under the current management as being worth an average of 1.25 cents per point. With this bonus you are looking at a blended average somewhere in the 1.6 cents per point range. That means that in most cases, this will be a better redemption than using the Chase Travel℠ portal, but it won’t be a gangbusters / aspirational redemption by any means.
If you already transfer to higher value partners or are getting 1.75 cents per point regularly in Points Boost, this won’t be as attractive. If you fly Southwest and aren’t getting better than 1.6 cents per point on average now, then maybe it’s worth it – just keep in mind this new management is likely to keep devaluing the value you get from points, so I wouldn’t back up the truck.
Get 25% bonus Southwest Rapid Rewards points when you transfer Ultimate Rewards points between 12:00 AM ET on October 23, 2025 and 11:59 PM ET on November 6, 2025. Bonus points will be awarded by Southwest in your Rapid Rewards account after your transfer is complete.
This is notable, but only because I am quite sure this is the first ever transfer bonus from Chase to Southwest. It’s also interesting that the bonus will be awarded on the Southwest side, so clearly Southwest is trying to drum up some incremental revenue in the wake of all the changes there recently which have changed the value proposition for Southwest rather significantly.
As to “should you transfer?” the answer is “unlikely.” If you need to top off your Rapid Rewards balance then, with Chase and Bilt as the only transfer partner, it could make sense in small amounts.
Otherwise keep in mind that Rapid Rewards prices dynamically and without a very strong redemption rate per point (the low 1 cents) so you won’t want to exchange Ultimate Rewards for Rapid Rewards unless you have done the math and see an outsized redemption vs. buying via Chase Travel or even cash.
Bilt Members get a bonus of up to 100% when they convert their Bilt Points to Southwest Rapid Rewards points today only.
● Platinum: 100% transfer bonus
● Gold: 75% transfer bonus
● Silver: 50% transfer bonus
● Blue: 25% transfer bonus
Bonus applied on transfers made between May 1 at 12:00 AM ET – May 1 at 11:59 PM PT.
Southwest lacks any partnerships for award redemptions. They have also been devolving the entire airline into a “me too” airline minus premium service or First Class cabins – or partner airlines for redemptions.
However, they do still have the famous Southwest Companion Pass which we show you how to earn for up to two full years, which gets you a companion on every flight paid with cash or points paying only their taxes and fees.
That can obviously amp up the value of a redemption!
With the caveat that I’d still rather use my own Bilt points (which I value at 1.8 cents each) for Hyatt, Alaska, or soon JAL for international premium cabin awards and luxury hotel stays, you might want to use for Southwest flights – especially if you have the Companion Pass.
Here’s how the baseline approximate values shake out:
● Platinum: 100% transfer bonus (2 Southwest points per 1 Bilt point) means a rough value of 2.5 cents per Bilt point on an average redemption. With a Companion Pass, that gets to around 5 cents per point. It’s hard to ignore that value – again, if you aren’t gunning for international premium cabin awards which these cannot get you.
● Gold: 75% transfer bonus = 2.185 cents per point (using the same formula as above) or around 4.4 cents using a Companion Pass.
● Silver: 50% transfer bonus = 1.875 cents per point (using the same formula as above) or around 3.75 cents using a Companion Pass.
● Blue: 25% transfer bonus = 1.56 cents per point (using the same formula as above) or around 3.12 cents using a Companion Pass.
However, before you get too excited (FIVE CENTS PER BILT POINT?!) – not so fast!! The Companion Pass applies to cash tickets all the same – so I leave it to you whether or not that counts in your calculation of whether you want to transfer or not. And you may not even have the Companion Pass!
Personally, I wouldn’t because I’d consider it no different than using cash meaning that if I’m Platinum, which I am, it’s 2.5 cents per point or just 0.7 cents more than my base value of a Bilt point.
As a Gold, you come out about .38 cents per point ahead of an average Bilt point redemption via transfer partners (as always, this isn’t the value you WILL get – it’s an approximation based on the various transfer partners).
At a Silver or Blue Bilt tier, you are below the Bilt point value and so that’s a no go for me.
Bottom line, if you are Platinum, have a Companion Pass, and fly Southwest often – this may well be a pretty darn nice transfer bonus!
If you are Gold with a Companion Pass…. it’s probably worth moving some?
If you are below Gold status with Bilt, I’d leave this one alone.
I hope that helps!