Get up to a 30% transfer bonus when you transfer American Express Membership Rewards to Hilton Honors.

This transfer bonus is a bit unusual in that it seems that a relatively small number of people are targeted for the offer, those targeted are seeing 20%, 25%, or 30%, and there’s no stated end date (maybe just “when it’s gone, it’s gone”?). The “standard'” transfer rate is 2 Hilton points for 1 Amex point.

Note that this system doesn’t even allow me to list a transfer bonus without an expiration date (who’d have expected that?!).

It’s been live a couple of weeks now, so we are marking it as expired since we don’t want you get notifications about false expiration dates (i.e. if we mark as expiring later).

Historically, which we can see in our master list of past transfer bonuses from Amex to Hilton, the offers tend to range from 25% -40% (with 40% being somewhat rare).

Depending on what you are targeted for, especially if it’s 30%, you may want to transfer some if you are rich in MR points and poor in Hilton points.

Despite the recent uproar about an unannounced devaluation which raised a bunch of properties above the old maximum of 150,000 points to a whopping 200,000 points, outsized value does remain in the program at high end properties including recently added SLH – Small Luxury Hotels – (many of which are still in the 95,000-120,000 point range) and, since all elites at any level get 5th night free and no resort fees on awards, the program isn’t one to ignore.